When I first saw it, before Cannes, I wasn’t quite … Consider the extent to which the trailer is a, a level of variety and creativity that does, not reflect Curran and Seaton’s ideas about, Projections were used as part of a guerrilla marketing campaign. Remember: for film, we only need to study the industries key concept - so this means the companies behind the film, the budget, the marketing and promotion and finally the box office success. Start studying Media (A-Level) | I, Daniel Blake. Finally, a video was released using members of the public and politicians that supported the film’s message.
I, Daniel Blake 2.

Disruptive Display Advertising included masthead and front cover takeovers. 3rd Floor ( Log Out /  Trinity Mirror also promoted the film through a series of articles in the left leaning 'Daily Mirror'. Don't forget another good way of simplifying your writing is using external resources (such as ⇒ www.HelpWriting.net ⇐ ). SE1 1EP, Phone: If you continue browsing the site, you agree to the use of cookies on this website. The following information is form the EDUQAS fact-sheet which you should also be using to revise your knowledge of the film. The prime minister was told to watch it so it clearly influenced some politicians. You can change your ad preferences anytime. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. A variety of other techniques were employed. He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. ‘Below the line’ marketing – associated with activism. Was justified by context and not impactful. history of directing work in the genre (. an educated, media literate and socially aware audience but tries to • A UK/French co-production, it received funding from the BFI and BBC Films. We will complete the analysis together in class to add to our understanding. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*. So, I thought I’d give it a try.

policy which also may suggest audiences This is largely ascribed to the marketing strategy.

1. They also organised food bank donation stalls at the screening and encouraged people to contribute. social realism and candidates may discuss ‘I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities, Loach appeared on BBC Question Time to talk on issue giving the film extra credibility. level of media literacy in the. If you are in need of a loan and you are 100% sure of paying the loan please contact (gaincreditloan1@gmail.com). ( Log Out /  •Explain how film distributors target Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. This will definitely make your life more easier, I’ve personally never heard of companies who can produce a paper for you until word got around among my college groupmates. Show Remember: for film, we only need to study the industries key concept - so this means the companies behind the film, the budget, the marketing and promotion and finally the box office success. 8) In your opinion, was I, Daniel Blake a success? A UK/French co-production, the film is a classed as a drama due to the nature of the narrative and themes within the film. You created a rather unique grassroots marketing campaign for I, Daniel Blake. Check out, please ⇒ www.HelpWriting.net ⇐, Hi there! I,Daniel Blake (marketing) Now that you know a lot about the film and the director you need to focus on one aspect that will help you to construct an answer in the exam. trailer using intertitles is the. Saw some of the past front covers on one page featuring The Inbetweeners and Sherlock (two of my favourite shows). Now customize the name of a clipboard to store your clips. His films also have political themes. Bespoke activity included taste maker screenings, street marketing, 'takeovers' of regional cinemas plus innovative activity including the I, Daniel Blake speech video which was seeded with local stakeholders and organisations and outdoor projections in key cities. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The film was released in UK cinemas on 21 October 2016.

How did this start?

No special effects and no soundtrack. Thanks for a great service. Directed by Ken Loach, Laura Obiols. Sign up and we'll send you a weekly update. According to Trinity Mirror's in-house Arqive reader research: Want the latest news, opinion and insight on newsbrands? EXAM QUESTION The film also paired up with NomadiX Media's iProjector to create an outdoor campaign using quotes from the film. Study how social media was used to market the film.

Loach’s work whilst having ‘I, Daniel Blake’ Is Ken Loach’s most successful UK release ever and continued to sell well around Europe. I, Daniel Blake was exhibited in 24 countries and performed well in Europe and other smaller countries. It stars Dave Johns as Daniel Blake, who is denied employment and support allowance despite his doctor finding him unfit to work. The event was aimed at first-time voters, and the event happened just before the 2017 general election, The screening was accompanied by talks from Ken Loach and performances from artists that either supported or had a connection with the film’s themes. I, Daniel Blake & Marketing. We will use an article from Media Magazine to revise these.
The film is classed as an independent film, due to the fact that it is a low budget film with a relatively unknown cast. You need to know how this marketing campaign became a model for success in the industry. Typical to Ken Loach's style, 'I, Daniel Blake' contains potent social messages. They are also distributed by smaller companies. 5) What unusual or creative marketing methods were used to get audiences talking about the film? ▲▲▲ https://w.url.cn/s/AFqTUhi, A professional Paper writing services can alleviate your stress in writing a successful paper and take the pressure off you to hand it in on time. If you continue browsing the site, you agree to the use of cookies on this website. ), features lesser known actors and does not rely on special effects. It gave me and my family happiness, although at first I had a hard time trusting him because of my experiences with past loan lenders, I needed a loan of $300,000.00 to start my life everywhere as single mother with 2 children, I met this honest and God fearing online loan lender Gain Credit Loan who helped me with a $300,000.00 loan, working with a loan company Good reputation. I, Daniel Blake was released in 2016 and was directed by Ken Loach. Palme d’Or. will have an awareness of political and social issues in the UK. I told myself that any loan lender that could change my life and that of my family after having been scammed separately by these online loan lenders, I will refer to anyone who is looking for loan for them.

Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away. Now that you know a lot about the film and the director you need to focus on one aspect that will help you to construct an answer in the exam. The trailer references the BBC, BFI and the

Study the trailer for the film. The Premiere was held in Newcastle rather than London. They did lots of community screenings and employed regional marketing officers to help get the film seen in many preview screenings. Digital content included disruptive display advertising to continue the theme across the publisher's multi-platform portfolio. Learn more. Ken Loach has been a director for over 50 years. Disruptive Marketing – How accepted, traditional, ‘above the line’ marketing methods can be subverted in surprising, unexpected or shocking ways. My professor asked me to write a research paper based on a field I have no idea about. Discuss the extent to which these

The film is primarily aimed at They include 'the food bank' scene and the ending 'funeral' scene.). • Consider how films and their marketing are distributed and circulated: » Where and how are films and their marketing Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Discover the effectiveness of news brands, ©2015 Newsworks Limited. As well as Box Office success, it was also a critical success and award winner (including the renowned Palme D’or from the Cannes Film Festival).

All rights reserved. In autumn 2016 Jo worked as the Grassroots Campaign Manager for the theatrical release of I, Daniel Blake. I, Daniel Blake is an award-winning independent British Drama film. The film grossed £11 million and received a wide range of positive critic reviews. Refer to IDB in your response. In autumn 2016 I worked as the Grassroots Campaign Manager for the theatrical release of Ken Loach’s Palme D’Or winning feature I, Daniel Blake.

The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness. Daniel  stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother (Katie) and her two children.

Cultural Ownership – People can be proud to be associated with things and thus are more likely to support them because they see their lives reflected in them. I, Daniel Blake Marketing 1. £300k from the BFI) and can estimate it to be around £2 million. 3 Marshalsea Road Dirty graffiti was used where a stencil is sprayed to leave a title. 4) How was I, Daniel Blake promoted to an audience? See our Privacy Policy and User Agreement for details. ( Log Out /